Diesel

Everyone knows 'Sex Sells' and Diesel have really taken this literally with their new advertising campaign.
The double entendre throughout the various window display posters, really caught my eye as they had various posters of jeans in several 'well known' positions; the twist being that these are the names given to the various styles and ways the jeans have been created.



Leaflets were also handed out; dubbed 'Diesel's Sex Sells* Guide', encouraging customers in store to see god knows what else they were displaying away from the prying eyes of children, that may be walking past the store. I have used the pictures from this booklet, as to be quite frank, i am a s**t photographer!!!

Simple but effective, Diesel have taken the same old connotations and made them fresh and entertaining.

Pictures by Diesel