14 Needless Alley, Birmingham B2 5AE
Awarded Birmingham's 'Best Independent Boutique', this store gave off a furturistic-meet-tokyo-meets-eco chic vibe. The fabric for the clothes is all ethically sourced or recycled to create one off or a select few garments that embody the stores 'urban chic' image.
The changing rooms in this place really set off the boutique as they were suspended pods of fabric....sounds very Ikea but I loved the futeristic look they gave to the place, along with the Eero Aarnio esk furniture.
I also loved the random lighting and creative decoration, like the metal tree which had advertisiments and event flyers hung off it; it was original and complemented the stores image. One thing I found with this store was that it had a very successful instore environment, combining many vibes but non of which dominated the other.
The changing rooms in this place really set off the boutique as they were suspended pods of fabric....sounds very Ikea but I loved the futeristic look they gave to the place, along with the Eero Aarnio esk furniture.
I also loved the random lighting and creative decoration, like the metal tree which had advertisiments and event flyers hung off it; it was original and complemented the stores image. One thing I found with this store was that it had a very successful instore environment, combining many vibes but non of which dominated the other.
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